Online Reputation management Process
Increase visibility, improve positive sentiment, diminish negative opinion, remove unflattering content and increase affirmative content
How do we do that?
Online Reputation management projects differ to several types:
Suppression
Creating wise content and publish it in well-chosen online places. By doing that we suppress the negative or just push them down.
Removal from the Source
The content is removed directly from the website, normally as part of a negotiation. This type of process is straightforward and not covered in the process below – Contact us for more details.
Removal from Search engine Results
Removal from search engine results like Google, Bing and Yahoo, but not from the source, in De-indexing methodology.
Start managing your reputation today
.png)
EVO ORM process in 5 Stages:
#1 Online reputation Research
EVO Online reputation management campaign starts with a thorough research analysis on the project “subject” (Company or a person).
The research is done through our internal online reputation management diagnosis software, which allows us to scan the web with endless factors and to achieve the most in-depth research analysis.
We use specialized, own proprietary software, which is one of the leading ORM detection software worldwide, developed in Israel.
#2 Development
Based on the thorough research analysis we conducted, an operational plan will be developed according to the findings and needs.
As part of the plan, we will also develop the strategy and the tools needed to accomplish the online reputation management task.
The plan will include the development of supportive instruments such as: Blogs, Social Media profiles, business directory listings, image sharing profiles, video profiles and others.
#3 Content
Repeating activity!
Content creation is one of the most important pieces of the online reputation management services process. It’s the foundation of every successful campaign.
We understand your brand, services and products and we are aware of the online reputation challenges. That’s why EVO experts brainstorm along with the usage of technological and analysis instruments, creating the exact content that appeals to the right people.
The next step is to get your feedback and approval for our content plan that will present all the targets and requirements we wish to achieve.
EVO will help you develop a wide range of appropriate content that will cover all your online reputation management needs.
#4 Publishing
Repeating activity!
We build a methodology for publishing that keeps your reputation management data running on time.
This schedules content publication across many of your content channels, from posts on owned websites and blogs to articles on third-party sites and deployment to high-traffic news aggregators. To do this, we often use a combination of manual and automatic publishing systems.
Throughout the Publishing process we continue to analyse the web with our state-of-the-art technologies, in order to detect new “threats” of bad reputation data so we can manipulate our direction to achieve maximization of the process.
#5 Promotion
Repeating activity!
There is no reason to publish comprehensive content if no one sees it…
Alongside great content, promotion is key to the internet reputation management process.
To streamline promotion, we divide your content and targets into three groups:
-
Owned promotion - Reach out to the reader based on properties you own, including your blog and personal website, using new and existing tools like email lists and SEO.
-
Earned promotion - We use social media to solicit comments, feedback, shares and links to created content, whether by asking directly or by creating engaging content that will naturally draw these forms of promotion.
-
Paid promotion - Done in the right way, paid promotion can have high ROI. Powerful forms include guest posts on relevant, high-traffic websites and blogs, sponsored content on high-traffic media websites and paid search campaigns.
Continuous Analysis
Throughout the Publishing process we continue to analyse the web with our state-of-the-art technologies, in order to detect new “threats” of bad reputation data so we can manipulate our direction to achieve maximization of the process.
In addition, we analyse our operations repeatedly, and if needed, we immediately change the way the social media content marketing and SEO program is focused, so that our work results will improve.
The operation of an experienced online reputation management services company and your commitment to improve your online image won’t produce changes overnight. ORM is a long-term, with a rough process marked by victories both large and small.
