EVO case study: Lead generation for a credit company (micro-finance)
The credit market is full of proposals, campaigns and offers... How can you then differentiate yourself, target reach, and enroll the right clients for your credit product? This was exactly the challenge we faced in this interesting case study.
Our client :
In today's case study, we present one of our clients' successful experience: a multinational bank created an exceptional product together with a psychological risk analysis tool.
EVO was chosen to launch a unique assessment tool within the market and generate quality leads that will be eligible to receive fast credit for the first time.
The target:
The initial target: 100 leads to complete the credit questionnaire within 1-2 weeks.
The budget: > 10 Euro per lead
The results: Astonishing -700 leads (700% above the target!) with only... 0.5 Euro per lead! A reduction of 96% of the dedicated budget.
Following these results, we continued to the next stage of the campaign and generated every week, for the coming three months, several hundreds of credit leads following precisely the same quality and pricing.
How did we generate quality leads with small budgets?
Such results were possible thanks to 2 unique approaches: Valuable content that generates engagement and state-of-the-art Evo technologies.
We focused on:
1. The customers' buying process - Statistics say that 47% of consumers buy a product or a brand after listening to an advertisement. Moreover, according to market psychology, people go through a buying process before they chose you: awareness à consideration a decision.
2. Visibility & engagement - Content marketing smoothed this process, by tackling two key-aspects: customers get to know they exist and they eventually build a relationship with our client willingly choosing their targeted product.
Following these two guidelines, our philosophy was that first, our potential clients need to see us for several times to complete the credit questionnaire, therefore, a high frequency is required (but not one that will burn the audience!) and a very cool content plan.
For our client from the financial domain, we build the social media from 0. Although it may sound like a challenge, we were able to create and keep a brand image. Adding valuable content, with interesting information about the financial arena, we knew we have winning content and an attractive branding/design in hand.
Following these two guidelines, our philosophy was that first, our potential clients need to see us for several times to complete the credit questionnaire, therefore, a high frequency is required (but not one that will burn the audience!) and a very cool content plan.
For our client from the financial domain, we build the social media from 0. Although it may sound like a challenge, we were able to create and keep a brand image. Adding valuable content, with interesting information about the financial arena, we knew we have winning content and an attractive branding/design in hand.
Here are some examples of great posts to demonstrate the page’s vibe
The world we live in is become more and more a digital one. At EVO, we fully understand the value tech can bring and that's why we integrate it in our social media campaigns:
EVO technology #1:
EVO ad’s optimizer- a unique exclusive technology that brings the future of advertising performance, perfect the content visibility and drive traffic to your site, blog, or video. We develop your client base and create higher conversion rates!
Our budget was standing on 10€a day!
Applying this technology together with our winning content plan was working!
The page rapidly gained hundreds of likes and quite an astonishing number of leads.
After using the EVO tech, here is what happened to our client's page ( a glimpse from our first monthly reports):
EVO technology #2:
EVO's leads generator tool - a unique tool that brings any product or service directly to the chosen target audience (B2B OR B2C) at the right times and provides you with high-quality leads.
hrough a fully customized sales process, we targeted the exact audience and describe its profile, in order to program the exact online lead campaign to gain quality leads. Our lead generation system operates on B2C and B2B clients through all kinds of industries & business domains.
The lead generator tools were segmented to target the hot engaging clients and the results were simply amazing: hundreds of leads every day keeping the same quality and the same pricing levels!
Following 3 months of activity, we generated within of credit /loans application leads following precisely the same quality and pricing!
To summarize:
Working with this client was a great experience and a win-win situation!
We overreached our KPIs in terms of engagement, visibility and reach, we promoted great content on financial tips and budget lessons for all ages, actually contributing to the financial know-how of towards of people. And last but not least, we generated thousands of quality leads for the benefit of our clients.
Your social media has the power to change the course of your business and life, if you apply the right content & tech solutions.
We always enjoy a good conversation, so do share your thoughts in the comment area below!
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